ChatGPT: Pros and Cons
Beth Knaus Beth Knaus

ChatGPT: Pros and Cons

 An AI tool like ChatGPT can save a lot of time when used respectfully and efficiently. Here are my thoughts.

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You “Aught” To Know Me: A play on words
Beth Knaus Beth Knaus

You “Aught” To Know Me: A play on words

The best way for you to get to know me, or for anyone to get to know you, is through the “aut” words. These words represent the courage to separate yourself from the masses, to stand out, and to be confident in your unique self.

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Your Website Curb Appeal
website Beth Knaus website Beth Knaus

Your Website Curb Appeal

Your website home page should represent who you are, what you do, and how you work that magic. You want the statement in the top section to be inspiring, and then a little bit more information about that statement that makes the reader curious enough to step inside.

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Oh, My Word(s)!
Beth Knaus Beth Knaus

Oh, My Word(s)!

Simple resolutions or intentions don’t stay front of mind for me. I have found that choosing my three words each year keeps me on track, mostly on those days here and there when I’m considering applying at Starbucks or Trader Joes, someplace I frequent so I can at least benefit from an employee discount.

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What’s the Big Deal?!
Beth Knaus Beth Knaus

What’s the Big Deal?!

I’ll admit, when storytelling became a trending term in the entrepreneurial world, I immediately thought of Dr. Seuss, Beatrix Potter, Eric Carle, etc. And any other writer, whether fiction or non-fiction.

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Branding and the Mona Lisa
branding Beth Knaus branding Beth Knaus

Branding and the Mona Lisa

if you want to know more about how an upper-class merchant’s wife had her portrait painted for her 24th birthday while most portraits at that time were painted of rulers, church officials, and religious characters, you will have to read some content.

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Take A Look in the Mirror
Beth Knaus Beth Knaus

Take A Look in the Mirror

I think we have all received a compliment that took us by surprise. The kind that makes you look in the mirror, searching for what the complimenter saw. Our best abilities are innate and come naturally to us. So much so that we don’t always recognize them.

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Do What You Already Know
Beth Knaus Beth Knaus

Do What You Already Know

The idea of creating content for your website might make you cringe, wince, or cower. You might even tear up. Take a breath – you can make changes you already know how to do. So get a tissue and let’s get started.

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Epitaphs and Eulogies: Are You Leaving Your Footprint?
Beth Knaus Beth Knaus

Epitaphs and Eulogies: Are You Leaving Your Footprint?

Thinking about your epitaph and eulogy may seem a bit morbid, but it’s definitely a “think ahead” type of situation. At a certain age it does become a choice, to no longer be molded by those around you, but to take part in the molding of yourself.

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Finding the Balance
Beth Knaus Beth Knaus

Finding the Balance

You know that place where you push a little bit when you’re communicating? There’s a nuance to this, a real place somewhere between your professional presence and your dynamic personality that is a beacon for “your people”.

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What’s Your Story, Really?
Beth Knaus Beth Knaus

What’s Your Story, Really?

We talk a lot about our stories and how they mingle with our branding. But have you really done a deep dive into your personal journey from day one?

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Hey, What’s That On Your Shirt ….
Beth Knaus Beth Knaus

Hey, What’s That On Your Shirt ….

Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it.

These are the equivalent of typos in your subject lines, headings, and general content.

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