Let’s get to the point — you are extraordinary.

Below the radar, you and I both know it’s true. You’ve put your time into honing your skills and strengthening your talents so that others consider you an expert in your field.

Your voice is bold, your personality is big, and your work is powerful. Your individual perspective is based on years of your life and work experience.

Business is okay, and you’ve had some nice clients. But there’s no spark - no “je ne sais quoi” as they say. So why are you having trouble connecting with the clients that you know you’ll work best with?

I’m here to tell you it’s not you - it’s your messaging.

Creating brand communications is similar to creating a dating profile - the more confident and clear you are about what you do, the better chance you have of finding a perfect match.

It's your differentiator - the stuff that makes the way you do what you do differently from everyone else - that makes your content refreshing and read-worthy.

There’s a fine line between honoring yourself as a unique and dynamic human and claiming your authority, leadership, and professional presence in your content.

But when you are willing to walk that line with content that attracts that perfect match, it’s so worth it.

I'm Beth Knaus, copywriter, brand messaging consultant, and owner of That's A Spade Copywriting Services. I love writing and the challenge of crafting bold and clear messaging for my incredible clients.

Let me tell you how I wound up here.

I learned a lot about communication as a kid. As an only child, when I wasn’t cutting and pasting my own magazine or newspaper together, I spent my time observing adults - what made them laugh, what upset them, what stopped them in their tracks. When you pay attention and listen, you learn how to strategically communicate to get the results you want.

I was raised by my dad, who taught me how to be direct but respectful, empathetic but honest, and to talk about difficult subjects in a way that helps others understand.

And after 35 years in the beauty industry, I know a whole lot about making people feel good about themselves by using the psychology of language.

When I meet my ideal client, I immediately start strategizing how I can capture their bold voice and dynamic message and nail it to the page for the world to see. Think you’re ready for this?

“Working with Beth provided a great copywriting experience. She was able to transform my ideas into well-crafted sentences. I’m more of a numbers guy, so it was great to have someone with her skills and technique. Her communication enhanced my message to the intended audience.”

— Benjamin Krim

Things you should know about me:

  • I love me some good, old-fashioned snark

  • I always preferred the B-sides of records

  • I question the status quo

  • Being a contrarian and a respectful non-conformist are some of my greatest strengths

  • Cold water and its activities are not my friends. I prefer a lazy river over white water rafting and love 80-degree pool water.

Now a partial empty nester, I live in Norwood, MA with my awesome husband. I have three adult children who are superb humans. In my free time, I love to read, travel, hang in the city, cook, eat excellent food, and laugh. A lot.