copywriting services

Content Development     Incubator

Where ideas are hatched and leave the nest
Eight weeks, beginning September 28th


There’s so much to consider when writing content for your business these days that creativity, originality, and your voice don’t always make it onto the list. 

And there’s an overwhelming amount of information out there on how to write better content, but not how to write more expressively.

To do so you have to be comfortable and confident about writing creatively for your business.

And that takes practice.

Here’s the good news – by establishing a creative practice, you’ll be able to write more of your own original content quicker and easier than ever before.

Everyone can be a writer, it’s being a natural and consistent writer that you want to aspire to.

Isn’t it time to feel better about your business communications and get back the time you spend staring at your blank page waiting for ideas to show up?

During our 8 weeks of nurturing your creative ability, you will learn to:

  • Find your creative potential
  • Create content comfortably in your own voice
  • Generate ideas and flesh them out into engaging written content that converts
  • Feel more confident about your personal and business content writing
  • Write what feels right and true, and represents your mission and vision
  • Be more prolific and more original with the content you put out into the world

Here’s what you’ll get during our time together:

  • A 30 minute 1:1 prep call with Beth to discuss your content writing challenges
  • A creativity box full of tools for writing activities to get your creative juices flowing
  • A private FB community for support, encouragement, feedback, and sharing your content
  • Weekly 90-minute group calls with Beth that include lessons, writing time, and Q&A
  • A halfway 1:1 check-in call with Beth to keep you motivated on your writing journey
  • Co-work sessions to get your writing done
  • Feedback from Beth on two pieces of content up to 500 words (submit a document for review and get video feedback on what’s working and what needs to be re-visited)                                                                                                                                      

***Only six seats available***

Join this value-packed program for creative writing success for just $997!

Payment plan available.


Content Development Incubator

Where ideas are hatched and leave the nest

I chose to take a writing class to improve my written communication skills but I had not expected to learn so much more.”

As a professional in the biotech industry, I spend much of my time communicating via email or conveying thoughts and information in a PowerPoint presentation. I chose to take a writing class to improve my written communication skills but I had not expected to learn so much more. The most prominent lesson when writing and my favorite Beth-ism, “Be kind to yourself”. We are all our own worst critic and Beth teaches that there is no shame in a terrible first draft. In fact, the first draft is expected to be just that…a draft.

As a result, I now draft an email, pause, and give thoughtful consideration about my word choices, fine-tuning so that the language truly conveys my intent. The class also promotes individuality through the various writing prompts and is done so in a supportive and nurturing environment. Through Beth’s class my writing has flourished, not only from writing practice, but by enabling me to be a better listener as members of the class share their unique and often eloquent prose. I have learned to be kind to myself and others, with a deeper appreciation for all written artistic styles. I am a better professional and human thanks to Beth @ That’s A Spade.

– Danielle Horton

About Beth

Beth Knaus is a kick ass content writer, creative workshop leader and owner of That’s A Spade Copywriting Services (

She has been writing since before the millennium was a thing, from teenage angsty poetry to published stories and essays.

As a writer she’s passionate about writing content that nails her clients’ voices to the page and honors their originality so they can stand out from the masses and attract the ideal clients they want to work with.