Content  Development   Incubator

Where ideas are hatched and leave the nest
Eight weeks, beginning June 8th

There’s so much to consider when writing your copy these days – lots of roads to navigate. And boy can that be a deterrent to creative energy.

 And there’s an overwhelming amount of information out there on how to write better content.

But first, you have to be comfortable with writing.

And that takes practice.

Here’s the good news – if you can up your creative writing game, you’ll be able to write more of your own original content quicker and easier than ever before.

Everyone can be a writer, it’s being a natural and consistent writer that you want to aspire to.

During our 8 weeks of nurturing your creative ability, you will learn to:

  • Feel more confident about your personal and business writing
  • Generate ideas and flesh them out into engaging written content
  • Write what feels right, true, and personal
  • Find your creative potential
  • Be more prolific and more original
  • Create content comfortably in your own voice

Here’s what you’ll get during our time together:

  • A 30 minute 1:1 prep call to discuss your content writing challenges
  • A creativity box full of props for writing activities to get your creative juices flowing
  • A private FB group for support, encouragement, feedback and sharing your content
  • Weekly one hour group calls with lessons, writing time, Q&A, and an optional half hour for “extra help”
  • A halfway check-in call to keep you motivated on your writing journey
  • Co-work sessions to get your writing done
  • Feedback on two pieces of content up to 500 words via Loom video

What’s the investment cost of this value-packed program?

Introductory pricing for this creativity boosting program is just $697!

Payment plan available.

So why wait to up your creative game? Feel better about your business communications and get back the time you spend staring at your blank page waiting for ideas to show up.

Content Development Incubator

Where ideas are hatched and leave the nest

I chose to take a writing class to improve my written communication skills but I had not expected to learn so much more.”

As a professional in the biotech industry, I spend much of my time communicating via email or conveying thoughts and information in a PowerPoint presentation. I chose to take a writing class to improve my written communication skills but I had not expected to learn so much more. The most prominent lesson when writing and my favorite Beth-ism, “Be kind to yourself”. We are all our own worst critic and Beth teaches that there is no shame in a terrible first draft. In fact, the first draft is expected to be just that…a draft.

As a result, I now draft an email, pause, and give thoughtful consideration about my word choices, fine-tuning so that the language truly conveys my intent. The class also promotes individuality through the various writing prompts and is done so in a supportive and nurturing environment. Through Beth’s class my writing has flourished, not only from writing practice, but by enabling me to be a better listener as members of the class share their unique and often eloquent prose. I have learned to be kind to myself and others, with a deeper appreciation for all written artistic styles. I am a better professional and human thanks to Beth @ That’s A Spade.

– Danielle Horton

About Beth

Beth Knaus is a kick ass content writer, creative workshop leader and owner of That’s A Spade Copywriting Services (

Her initial background is in business and the beauty industry, giving her the ability to get things done and look good doing it.

She has been writing since before the millennium was a thing, from teenage angsty poetry to published stories and essays.

As a writer she’s passionate about writing content that nails her client’s voice and honors their originality so they can stand out from the masses and attract the audience they want to make money serving.