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Kick-Ass Turkey

Kick-Ass Turkey

by bknaus | Nov 23, 2020 | gratitude, making change, parade costume, self promotion, stand out from the crowd, thanks and giving, visual branding

My earlier Halloween costumes, in the years when both of my parents were drinking, were crafted of oddities my mother found around the house – silk scarves, old purses, leather gloves, costume jewelry from Avon, and Revlon red lipstick. Because the hemlines were...
Branding and the Mona Lisa

Branding and the Mona Lisa

by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself

I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...

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I highly recommend Beth Knaus/That’s A Spade for all your Copywriting needs. Beth offers refreshing copy that’s original, direct, and engaging to the reader. She’s well connected in our community and a great collaborator. Give her an opportunity to help you reach your target market(s). Jennifer Gulbrand, Founder SheBreathes Balance and Wellness Studio

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Recent Posts

Kick-Ass Turkey

My earlier Halloween costumes, in the years when both of my parents were drinking, were crafted of oddities my mother found around the house - silk scarves, old purses, leather gloves, costume jewelry from Avon, and Revlon red lipstick. Because the hemlines were short...

Hey, What’s That On Your Shirt ….

Spinach in your teeth. A stain on your top. An eye booger - things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content.  We rely on our closest...

The Keep and Toss for the New Year

Today is Yom Kippur - the day of atonement and final day of the Days of Awe, the 10 days that start the new year. This holiday can be powerful. In the Torah it states that this is when your name will or will not be put in the book of life for another year. That’s...

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