What’s Your Story, Really?
When I decided to go all-in and launch my copywriting business, I started doing all the things - company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have settled...
The Best Bet You Can Make
“What are you going to be next? Are you going to be an artist, a life coach, a retiree? You get to decide. My belief is that it’s fun to make up a new identity every time you lose an old one.” - Martha Beck For the first time in 53 years, or in 38 years of working, I...
My Three for 2021
Ah, here we are again. The place of intentions, resolutions, and words for the new year. Of course, you have to choose the tool that resonates with you. For me, I like having three words, a concept popularized by Chris Brogan. 2020 was the year for many things, one of...
Kick-Ass Turkey
My earlier Halloween costumes, in the years when both of my parents were drinking, were crafted of oddities my mother found around the house - silk scarves, old purses, leather gloves, costume jewelry from Avon, and Revlon red lipstick. Because the hemlines were short...
Hey, What’s That On Your Shirt ….
Spinach in your teeth. A stain on your top. An eye booger - things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
