by bknaus | Jan 3, 2023 | brand messaging, branded content, business messaging, communication, creative content writing, engaging content, entrepreneur, honor your originality, personal and professional, self promotion, storytelling, thought leadership, Uncategorized, unmute yourself, Use your voice, what a writer does, work for yourself, writing about yourself
You know that place where you push a little bit when you’re communicating? With your tone, your perspective, your lovable snark or intensity. There’s a nuance to this, a delicacy and an ability to read the room as you step out as your low-key, brazen self. There...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Jul 8, 2021 | bet on yourself, branded content, content marketing strategy, honor your originality, idea generation, stand out from the crowd, Uncategorized, Use your voice, writing about yourself, writing practice, Wrote your story
When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself
Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
