by bknaus | Jan 3, 2023 | brand messaging, branded content, business messaging, communication, creative content writing, engaging content, entrepreneur, honor your originality, personal and professional, self promotion, storytelling, thought leadership, Uncategorized, unmute yourself, Use your voice, what a writer does, work for yourself, writing about yourself
You know that place where you push a little bit when you’re communicating? With your tone, your perspective, your lovable snark or intensity. There’s a nuance to this, a delicacy and an ability to read the room as you step out as your low-key, brazen self. There...
by bknaus | Nov 9, 2020 | branded content, content marketing strategy, editing copy, how to write, typos in your cotent, Uncategorized, what a writer does
Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Apr 29, 2019 | B2B Writing, Boston coffee shops, Coffee Shop Chronicles, how to write, what a writer does, writer community, writing in cafes, writing practice
Hey, welcome back to CSC! It’s not quite as cold today as it was when I was working on episode 1, and I am grateful for that. Something happened on my train ride in here this morning. I kept thinking about going back to Render Coffee! But, that isn’t how I...
by bknaus | Mar 29, 2019 | Boston coffee shops, Coffee Shop Chronicles, how to write, what a writer does, writing in cafes
My husband and I moved last year for a number of reasons: to downsize, see more people, and get closer to Boston. One of my goals is to get into the city more often because I find it an inspiring place to be when I’m writing and hanging out. So I’m going...
by bknaus | Sep 12, 2018 | B2B Writing, what a writer does
I tell potential clients I’m a writer. But what does that mean exactly? “Writer” is a pretty broad title, yet we writers tend to think, that with a website, a blog, and social media platforms, potential clients know exactly what services we offer....
