by bknaus | Nov 9, 2020 | branded content, content marketing strategy, editing copy, how to write, typos in your cotent, Uncategorized, what a writer does
Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
by bknaus | Sep 28, 2020 | Days of Awe, gratitude, Jewish New Year, leadership, making change, making life decisions, managing money, planning for the new year, Rosh Hashanah, self improvement, Uncategorized, Yom Kippur
Today is Yom Kippur – the day of atonement and final day of the Days of Awe, the 10 days that start the new year. This holiday can be powerful. In the Torah it states that this is when your name will or will not be put in the book of life for another year....
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
by bknaus | Feb 25, 2020 | Faith, Rhythm and Voice, making life decisions, my three words, planning for the new year, three words, Uncategorized, writing clients
I’m skidding into the end of February to share my Three Words for 2020. I think a lot about this choice. I think about it for months because I know when I hit unsteady ground, these three words are going to be my mantra, the one that reminds me of what I’m working...
by bknaus | Jan 27, 2020 | Boston coffee shops, Coffee Shop Chronicles, coffee shop review, places to write, Uncategorized, writing in cafes
Well bless my heart! A quality coffee chain – who knew? I really, really hate to end up in a chain coffee shop. I do some unfair retail profiling – chains make me think of quantity over quality and mass-market product versus craft offerings. But if you...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
