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Three Words for 2020

Three Words for 2020

by bknaus | Feb 25, 2020 | Faith, Rhythm and Voice, making life decisions, my three words, planning for the new year, three words, Uncategorized, writing clients

I’m skidding into the end of February to share my Three Words for 2020. I think a lot about this choice. I think about it for months because I know when I hit unsteady ground, these three words are going to be my mantra, the one that reminds me of what I’m working...
Coffee Chronicles: Episode #4

Coffee Chronicles: Episode #4

by bknaus | Jan 27, 2020 | Boston coffee shops, Coffee Shop Chronicles, coffee shop review, places to write, Uncategorized, writing in cafes

Well bless my heart! A quality coffee chain – who knew? I really, really hate to end up in a chain coffee shop. I do some unfair retail profiling – chains make me think of quantity over quality and mass-market product versus craft offerings. But if you...
Branding and the Mona Lisa

Branding and the Mona Lisa

by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself

I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
You Had Me at Hello

You Had Me at Hello

by bknaus | Jul 30, 2019 | email marketing, Uncategorized, writing better emails

Now that would be the ultimate response to any email you sent, right? Let’s be honest, it is rare to feel this way about an email you receive. Yet our inboxes are flooded each day. Think about how the emails you receive make you feel, or not. Emails that are dry,...
My Three Words of 2019

My Three Words of 2019

by bknaus | Jul 15, 2019 | how to write, self promotion, three words, three words, Uncategorized, writer community, writing practice

And then it was July. July 15th, to be exact. More than half way through 2019, I know. This year, I chose my three words ahead of time, in December of 2018, and they have been challenging for me. But that’s why I chose them. They have made me question, reflect,...
Confident Communication

Confident Communication

by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself

Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
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Testimonials

I highly recommend Beth Knaus/That’s A Spade for all your Copywriting needs. Beth offers refreshing copy that’s original, direct, and engaging to the reader. She’s well connected in our community and a great collaborator. Give her an opportunity to help you reach your target market(s). Jennifer Gulbrand, Founder SheBreathes Balance and Wellness Studio

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