by bknaus | Mar 23, 2022 | About You page, Clients that convert, Services page, Uncategorized, website copy
I want you to take a minute and think about how you feel when you pull up to a home you’ve never been to. Maybe you’re house hunting, or it’s the first time you’re visiting a new friend at their home. You’ll probably notice things like if there’s a clear path to...
by bknaus | Dec 30, 2021 | be seen, branded content, creative content writing, engaging content, thought leadership, Uncategorized, writing practice
Consistency is the name of the content game if you want to get noticed. The strategy of the game is having the right balance of content variety to keep your readers and potential clients waiting to see what you have to say next. The general rule is to have 20% of your...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Oct 4, 2021 | be seen, bet on yourself, creative content writing, entrepreneur, honor your originality, I mean business, innate talent, self promotion, stand out from the crowd, Uncategorized
First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
by bknaus | Sep 17, 2021 | Days of Awe, finding closure, Jewish New Year, making life decisions, planning for the new year, Rosh Hashanah, starting fresh, Uncategorized, writing practice, Yom Kippur
Whoa, whoa – wait a second. No excusing yourself to the powder room right now. Stay with me. I know you’re asking yourself why the hell, in the middle of long-awaited sweater weather, in the midst of post C-word revival, am I pushing this topic? Because Fall...
by bknaus | Jul 8, 2021 | bet on yourself, branded content, content marketing strategy, honor your originality, idea generation, stand out from the crowd, Uncategorized, Use your voice, writing about yourself, writing practice, Wrote your story
When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
