What’s Your Story, Really?

What’s Your Story, Really?

When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
The Keep and Toss for the New Year

The Keep and Toss for the New Year

Today is Yom Kippur – the day of atonement and final day of the Days of Awe, the 10 days that start the new year. This holiday can be powerful. In the Torah it states that this is when your name will or will not be put in the book of life for another year....
What if it’s Better?

What if it’s Better?

Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...