by bknaus | Jan 8, 2023 | Encourage, Exposure, Allow, refrigerator magnet poetry, three words for 2023, Uncategorized
One of my favorite things is refrigerator magnet poetry. You know, all those magnetic words that, no matter how many there are, none of them seem to make a full sentence. But they make memorable statements because you’re drawn to these specific words and their...
by bknaus | Jan 3, 2023 | brand messaging, branded content, business messaging, communication, creative content writing, engaging content, entrepreneur, honor your originality, personal and professional, self promotion, storytelling, thought leadership, Uncategorized, unmute yourself, Use your voice, what a writer does, work for yourself, writing about yourself
You know that place where you push a little bit when you’re communicating? With your tone, your perspective, your lovable snark or intensity. There’s a nuance to this, a delicacy and an ability to read the room as you step out as your low-key, brazen self. There...
by bknaus | Aug 30, 2022 | B2B Writing, bet on yourself, communication, encouraging women, podcast, new podcast, Uncategorized, unmute yourself, Use your voice
Here’s a confession – every time someone I know launches a podcast I think, “Oh Lord, not another podcast!” They are becoming like email subscriptions – so many to choose from it’s overwhelming. Had I secretly thought about hosting a podcast? Of course! I...
by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Apr 21, 2022 | B2B Writing, creative content writing, honor your originality, my three words, three words, Uncategorized, Use your voice
Ah, it’s my favorite thing about the new year – finding the three words that I’ll keep in the back of my mind as I move through the next 12 months. I know some folks like to choose one word, and if that works then absolutely do that. Me, I need...
by bknaus | Mar 23, 2022 | About You page, Clients that convert, Services page, Uncategorized, website copy
I want you to take a minute and think about how you feel when you pull up to a home you’ve never been to. Maybe you’re house hunting, or it’s the first time you’re visiting a new friend at their home. You’ll probably notice things like if there’s a clear path to...
