by bknaus | May 1, 2023 | B2B Writing, bet on yourself, business messaging, Clients that convert, communication, content marketing strategy, creative content writing, editing copy, engaging content, how to write, self promotion, selling yourself, stand out from the crowd, Uncategorized
Hey, are you ready to make some changes to the content on your website and beyond? I can’t see you, but the idea of this might make you cringe, wince, or cower at the thought. You might even tear up. Namaste, take a breath – you can make changes you already know...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Oct 4, 2021 | be seen, bet on yourself, creative content writing, entrepreneur, honor your originality, I mean business, innate talent, self promotion, stand out from the crowd, Uncategorized
First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
by bknaus | Jul 8, 2021 | bet on yourself, branded content, content marketing strategy, honor your originality, idea generation, stand out from the crowd, Uncategorized, Use your voice, writing about yourself, writing practice, Wrote your story
When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
by bknaus | Nov 23, 2020 | gratitude, making change, parade costume, self promotion, stand out from the crowd, thanks and giving, visual branding
My earlier Halloween costumes, in the years when both of my parents were drinking, were crafted of oddities my mother found around the house – silk scarves, old purses, leather gloves, costume jewelry from Avon, and Revlon red lipstick. Because the hemlines were...
