Less “What” and More “How”

What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
The “I Mean Business” Face

The “I Mean Business” Face

First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
What’s Your Story, Really?

What’s Your Story, Really?

When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...