by bknaus | May 1, 2023 | B2B Writing, bet on yourself, business messaging, Clients that convert, communication, content marketing strategy, creative content writing, editing copy, engaging content, how to write, self promotion, selling yourself, stand out from the crowd, Uncategorized
Hey, are you ready to make some changes to the content on your website and beyond? I can’t see you, but the idea of this might make you cringe, wince, or cower at the thought. You might even tear up. Namaste, take a breath – you can make changes you already know...
by bknaus | Nov 9, 2020 | branded content, content marketing strategy, editing copy, how to write, typos in your cotent, Uncategorized, what a writer does
Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Jul 15, 2019 | how to write, self promotion, three words, three words, Uncategorized, writer community, writing practice
And then it was July. July 15th, to be exact. More than half way through 2019, I know. This year, I chose my three words ahead of time, in December of 2018, and they have been challenging for me. But that’s why I chose them. They have made me question, reflect,...
by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself
Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
