by bknaus | Nov 9, 2020 | branded content, content marketing strategy, editing copy, how to write, typos in your cotent, Uncategorized, what a writer does
Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Jul 15, 2019 | how to write, self promotion, three words, three words, Uncategorized, writer community, writing practice
And then it was July. July 15th, to be exact. More than half way through 2019, I know. This year, I chose my three words ahead of time, in December of 2018, and they have been challenging for me. But that’s why I chose them. They have made me question, reflect,...
by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself
Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
by bknaus | Apr 29, 2019 | B2B Writing, Boston coffee shops, Coffee Shop Chronicles, how to write, what a writer does, writer community, writing in cafes, writing practice
Hey, welcome back to CSC! It’s not quite as cold today as it was when I was working on episode 1, and I am grateful for that. Something happened on my train ride in here this morning. I kept thinking about going back to Render Coffee! But, that isn’t how I...
