Brand Messaging: The Hype Is Real

Brand Messaging: The Hype Is Real

I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...

Less “What” and More “How”

What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
The “I Mean Business” Face

The “I Mean Business” Face

First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...