by bknaus | Jan 3, 2023 | brand messaging, branded content, business messaging, communication, creative content writing, engaging content, entrepreneur, honor your originality, personal and professional, self promotion, storytelling, thought leadership, Uncategorized, unmute yourself, Use your voice, what a writer does, work for yourself, writing about yourself
You know that place where you push a little bit when you’re communicating? With your tone, your perspective, your lovable snark or intensity. There’s a nuance to this, a delicacy and an ability to read the room as you step out as your low-key, brazen self. There...
by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Oct 4, 2021 | be seen, bet on yourself, creative content writing, entrepreneur, honor your originality, I mean business, innate talent, self promotion, stand out from the crowd, Uncategorized
First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
by bknaus | Mar 5, 2021 | bet on yourself, entrepreneur, leadership, making life decisions, work for yourself
“What are you going to be next? Are you going to be an artist, a life coach, a retiree? You get to decide. My belief is that it’s fun to make up a new identity every time you lose an old one.” – Martha Beck For the first time in 53 years, or in 38 years of...
