by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Apr 21, 2022 | B2B Writing, creative content writing, honor your originality, my three words, three words, Uncategorized, Use your voice
Ah, it’s my favorite thing about the new year – finding the three words that I’ll keep in the back of my mind as I move through the next 12 months. I know some folks like to choose one word, and if that works then absolutely do that. Me, I need...
by bknaus | Dec 30, 2021 | be seen, branded content, creative content writing, engaging content, thought leadership, Uncategorized, writing practice
Consistency is the name of the content game if you want to get noticed. The strategy of the game is having the right balance of content variety to keep your readers and potential clients waiting to see what you have to say next. The general rule is to have 20% of your...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Oct 4, 2021 | be seen, bet on yourself, creative content writing, entrepreneur, honor your originality, I mean business, innate talent, self promotion, stand out from the crowd, Uncategorized
First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
