Less “What” and More “How”

What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
What’s Your Story, Really?

What’s Your Story, Really?

When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
What if it’s Better?

What if it’s Better?

Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...