by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | Jul 8, 2021 | bet on yourself, branded content, content marketing strategy, honor your originality, idea generation, stand out from the crowd, Uncategorized, Use your voice, writing about yourself, writing practice, Wrote your story
When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have...
by bknaus | Nov 9, 2020 | branded content, content marketing strategy, editing copy, how to write, typos in your cotent, Uncategorized, what a writer does
Spinach in your teeth. A stain on your top. An eye booger – things you can only hope that someone will point out so that you can take care of it. These are the equivalent of typos in your subject lines, headings and general content. We rely on our closest...
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
