by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself
Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
by bknaus | Apr 29, 2019 | B2B Writing, Boston coffee shops, Coffee Shop Chronicles, how to write, what a writer does, writer community, writing in cafes, writing practice
Hey, welcome back to CSC! It’s not quite as cold today as it was when I was working on episode 1, and I am grateful for that. Something happened on my train ride in here this morning. I kept thinking about going back to Render Coffee! But, that isn’t how I...
by bknaus | Nov 23, 2018 | B2B Writing, how to write, planning for the new year, reaching your business capacity, Uncategorized
Awesome question, right? One that stopped me in my tracks recently when I was asked this very thing at a networking event. It took me a minute to answer. I said I didn’t know, but I’d like to find out. This, my friends, is an excellent mindset to develop. We spend a...
by bknaus | Sep 12, 2018 | B2B Writing, what a writer does
I tell potential clients I’m a writer. But what does that mean exactly? “Writer” is a pretty broad title, yet we writers tend to think, that with a website, a blog, and social media platforms, potential clients know exactly what services we offer....
