by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
by bknaus | Jun 1, 2019 | B2B Writing, how to write, self promotion, Uncategorized, writing about yourself
Here’s the thing. If you want your business to be successful, you have to talk about it and promote it. When you talk about it, you have to be clear about what you say, and confident in what you do. And if you want potential clients to think you’re confident in...
by bknaus | Apr 29, 2019 | B2B Writing, Boston coffee shops, Coffee Shop Chronicles, how to write, what a writer does, writer community, writing in cafes, writing practice
Hey, welcome back to CSC! It’s not quite as cold today as it was when I was working on episode 1, and I am grateful for that. Something happened on my train ride in here this morning. I kept thinking about going back to Render Coffee! But, that isn’t how I...
by bknaus | Nov 23, 2018 | B2B Writing, how to write, planning for the new year, reaching your business capacity, Uncategorized
Awesome question, right? One that stopped me in my tracks recently when I was asked this very thing at a networking event. It took me a minute to answer. I said I didn’t know, but I’d like to find out. This, my friends, is an excellent mindset to develop. We spend a...
