by bknaus | Aug 30, 2022 | B2B Writing, bet on yourself, communication, encouraging women, podcast, new podcast, Uncategorized, unmute yourself, Use your voice
Here’s a confession – every time someone I know launches a podcast I think, “Oh Lord, not another podcast!” They are becoming like email subscriptions – so many to choose from it’s overwhelming. Had I secretly thought about hosting a podcast? Of course! I...
by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Apr 21, 2022 | B2B Writing, creative content writing, honor your originality, my three words, three words, Uncategorized, Use your voice
Ah, it’s my favorite thing about the new year – finding the three words that I’ll keep in the back of my mind as I move through the next 12 months. I know some folks like to choose one word, and if that works then absolutely do that. Me, I need...
by bknaus | Nov 15, 2021 | B2B Writing, content marketing strategy, creative content writing, entrepreneur, honor your originality, More How, Less What, stand out from the crowd, Uncategorized, Use your voice, writing about yourself
What’s your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from “cancel culture”. But staying safe in your communications results in...
by bknaus | May 31, 2020 | B2B Writing, branded content, content marketing strategy, how to write, idea generation, leadership, making change, making life decisions, new frontier, post-Corona, post-Covid, Uncategorized
Once upon a time after the fall of the Roman Empire, the Dark Ages happened. In summary, the Roman Empire was a kick-ass time with a thriving economy and Pax Romana – Roman peace. But the Empire had spread so far and so fast that the Romans couldn’t control...
by bknaus | Oct 16, 2019 | B2B Writing, branded content, how to write, Uncategorized, visual branding, what a writer does, writing about yourself
I know you already see her portrait because her name triggers the image in your mind almost immediately. Maybe you also think of the artist, Leonardo DaVinci, or that the Mona Lisa is on exhibit at the Louvre Museum in Paris. That’s a lot of information to come up...
