Brand Messaging: The Hype Is Real
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
Words of Wisdom For 2022
Ah, it's my favorite thing about the new year - finding the three words that I'll keep in the back of my mind as I move through the next 12 months. I know some folks like to choose one word, and if that works then absolutely do that. Me, I need something I can chant....
Your Website Curb Appeal
I want you to take a minute and think about how you feel when you pull up to a home you’ve never been to. Maybe you’re house hunting, or it’s the first time you’re visiting a new friend at their home. You’ll probably notice things like if there’s a clear path to...
The Recipe for Engaging Content
Consistency is the name of the content game if you want to get noticed. The strategy of the game is having the right balance of content variety to keep your readers and potential clients waiting to see what you have to say next. The general rule is to have 20% of your...
Less “What” and More “How”
What's your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from "cancel culture". But staying safe in your communications results in conveyor belt...