The Recipe for Engaging Content
Consistency is the name of the content game if you want to get noticed. The strategy of the game is having the right balance of content variety to keep your readers and potential clients waiting to see what you have to say next. The general rule is to have 20% of your...
Less “What” and More “How”
What's your plan for distinguishing yourself in your field so that the right people are listening? The recent trend has been to stay below the radar with content and stay safe from "cancel culture". But staying safe in your communications results in conveyor belt...
The “I Mean Business” Face
First, it’s my birthday month. Yes, I said month. Being on the “back 9” as I like to call it, the more birthdays I have, the more I realize that I don’t know for sure how many more birthdays I will have. And besides, every year lived is worthy of extended celebration...
A Warm and Fuzzy Fall Topic: Death
Whoa, whoa - wait a second. No excusing yourself to the powder room right now. Stay with me. I know you’re asking yourself why the hell, in the middle of long-awaited sweater weather, in the midst of post C-word revival, am I pushing this topic? Because Fall always...
What’s Your Story, Really?
When I decided to go all-in and launch my copywriting business, I started doing all the things - company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have settled...