by bknaus | Aug 30, 2022 | B2B Writing, bet on yourself, communication, encouraging women, podcast, new podcast, Uncategorized, unmute yourself, Use your voice
Here’s a confession – every time someone I know launches a podcast I think, “Oh Lord, not another podcast!” They are becoming like email subscriptions – so many to choose from it’s overwhelming. Had I secretly thought about hosting a podcast? Of course! I...
by bknaus | Jul 20, 2022 | B2B Writing, brand messaging, branded content, business messaging, content marketing strategy, copywriters, creative content writing, editing copy, entrepreneur, storytelling, Uncategorized
I’m sure you hear and read a lot about brand messaging and wonder about all the hype. I’m here to tell you the hype is real. Although it’s a trendy word, it’s also necessary to have it and to create and maintain it effectively. I also want you to know that whether...
by bknaus | Apr 21, 2022 | B2B Writing, creative content writing, honor your originality, my three words, three words, Uncategorized, Use your voice
Ah, it’s my favorite thing about the new year – finding the three words that I’ll keep in the back of my mind as I move through the next 12 months. I know some folks like to choose one word, and if that works then absolutely do that. Me, I need...
by bknaus | Mar 23, 2022 | About You page, Clients that convert, Services page, Uncategorized, website copy
I want you to take a minute and think about how you feel when you pull up to a home you’ve never been to. Maybe you’re house hunting, or it’s the first time you’re visiting a new friend at their home. You’ll probably notice things like if there’s a clear path to...
by bknaus | Dec 30, 2021 | be seen, branded content, creative content writing, engaging content, thought leadership, Uncategorized, writing practice
Consistency is the name of the content game if you want to get noticed. The strategy of the game is having the right balance of content variety to keep your readers and potential clients waiting to see what you have to say next. The general rule is to have 20% of your...
